A new tourism campaign has kicked off in New York, encouraging visitors to travel outside the city’s traditional tourist zones for a slice of the ‘real’ Big Apple.
Dubbed ‘Neighbourhood x Neighbourhood’, the scheme promotes lesser known areas and attractions across the five boroughs of New York, starting this week in the suburbs of Bushwick, Fort Greene and Williamsburg in Brooklyn.
Although increasing numbers of visitors to New York now travel past the borough of Manhattan, the majority of the city’s 52 million tourists per year stay put on the famous island, home to iconic attractions such as Central Park, the Empire State Building, Times Square and the Metropolitan Museum of Art.
New York city Mayor, Michael Bloomberg, said in a statement: “Visitors to New York City should know that in every borough of our great city, there are neighbourhoods with great restaurants, shops and cultural institutions.