Tourism has an important role in getting the world economy back on its feet, according to the organisers of the World Travel Awards. They believe the travel industry can give a real helping hand to those countries suffering real financial problems such as Greece.
Despite economic woes, a heavy debt crisis and bail-outs by the EU, Athens currently enjoys double-digit growth. This is in no small part down to tourism, as it accounts for 18 per cent of the Greek economy and accounts for one in five jobs in the country.
This statement has been made ahead of the European ceremony of this year’s world travel awards, which will take place in Antalya, Turkey, on 2 September. Categories will include Europe’s Leading Airline, Europe’s Leading Beach Resort, Europe’s Leading Business Hotel and Europe’s Leading Car Hire. Well-known brands such as the Orient Express and the Ritz Carlton have been shortlisted for awards at the event.
“During times of economic uncertainty, world-class brands come into their own, continuing to grow market share and raising their standards to new heights,” said Graham E Cooke, President and founder of the World travel Awards.
“World Travel Awards winners see struggle not as sign of weakness, but as an opportunity for growth and renewal and a chance to put their business model through the ultimate test.”
The World Travel Awards also host ceremonies for the Caribbean and the Americas, Asia and Australasia, Africa and Indian Ocean regions. The Grand Final Gala Ceremony will be held in Qatar on the 30 November 2011.