Plans for a new museum in London that will celebrate the UK’s Olympic legacy have been announced.
The museum – set to open in 2014 – will find its home next to the Orbit Tower at London’s Queen Elizabeth Olympic Park, and gather mementos from the 2012 Games.
Visitors will have the opportunity to learn more about each of the city’s Olympic venues and how they were built, as well as celebrate the 1908 and 1948 Games – which were also hosted in London.
“The museum will also provide an important opportunity to honour and celebrate the most outstanding British Olympic athletes and create a platform for their stories to inspire generation upon generation of future sport participants with their achievements,” BOA Chairman Colin Moynihan told the BBC.
Still in its early stages, organisers say the museum’s design and content are under discussion but anticipate the museum will also include information on sports, as well as an inside-look at the Olympics that goes beyond typical media coverage.
The museum will cost a proposed £10 million – money organisers will seek to raise through sponsorship and private funding. Once opened, visitors will be charged an entry fee.
“I am a firm believer that the Olympic Games are not only about gold medals, world records are unforgettable sporting competition. At their core they are about people,” International Olympic Committee President Jacques Rogge told the BBC.
“The new British Olympic Museum is the place where these stories of human triumph and sacrifice will come to life and it will become part of the lasting legacy that London 2012 will leave the UK for generations to come.”