An iconic British symbol by designer Gilbert Scott is being reimagined in London in the name of charity.
Starting in June, K6 telephone kiosks decorated by some of the most prominent artists in the world will be spread across the capital city in high-profile areas as part of a public art exhibition.
Following their public display, the boxes are set to be auctioned off for charity at a VIP Gala Auction at the National Portrait Gallery. Proceeds from the auction will be donated to ChildLine in celebration of its 25th anniversary.
“The red phone box is a much loved symbol of British culture and I’m keen to see how the artists involved will create new masterpieces from such an iconic canvas,” ChildLine founder and ArtBox patron Esther Rantzen OBE said.
“It’s fantastic that the proceeds from the sale of the boxes will raise vital funds to support the work of ChildLine, enabling us to help many more children and young people to get comfort, advice and protection when they need it most.”
Artists, designers and creatives from around the world have been invited to decorate the traditional red phone boxes, applying their individual talents as they see fit.
Participating artists include 2002 Turner prize winner Keith Tyson, Giles Deacon, Zandra Rhodes, Romero Britto and Academician Professor of Sculpture David Mach, among others.
“The Gilbert Scott telephone box is a truly iconic British design, and I’m looking forward to seeing how artists and designers transform the replica boxes into works of art on London’s streets,” National Portrait Gallery director Sandy Nairne said.
The ArtBox public exhibition will be on display from 18 June to 16 July, and will be auctioned at the National Portrait Gallery on 18 July.