The summer of 2012 will see a massive influx of visitors coming to London and, according to a recently published survey, many of them will be British.
Published by Trivago, the survey detailed that 73 per cent more Britons would visit the capital during the Games period to take part in the festivities, with 17.5 per cent of all British travellers heading to London at some point throughout the two-week stint.
This interest in home-grown attractions was rivalled only by that of the Scottish capital, Edinburgh, as the survey found 71 per cent more Britons scheduling holidays in the city than usual.
“Although we can only speculate as to what is pulling so many visitors to London, the sheer excitement surrounding the event is enough to have an impact on visitor numbers,” a spokesperson for Trivago said.
“Aside from the abundance of smaller events set to take place in London during this time, the Olympics alone are a monumental historical event with an unparalleled atmosphere and sense of national pride – which assumingly many UK citizens want to be part of.”
Alternatively, the research presented a range of last-minute holiday destinations for those looking to avoid the bustle of London.
The spokesperson said Barcelona made a great option for “UK travellers looking to beat the crowds and head out of town during the Olympics.”
The Olympics get underway 29 July and run till 12 August.